Mass Media Effects and News Items

Authors

  • Natia Kaladze The University of Georgia

DOI:

https://doi.org/10.62343/cjss.2008.8

Keywords:

Mass Communication, Media Effects Theories, Hypodermic Needle Model, Mass Media and Society, Objectivity in Journalism

Abstract

Mass media has very powerful tools to create public opinion. In every
day life, we are influenced by media in different ways. Media coverage
helps to define the things we think about and worry about. The
Mass media influence us, but scholars are divided about how much.
People choose what they read and what they listen to or watch and
they generally filter the information and images to conform to their
notions and personal values. The Media tries to fit into the lives of
their audience. The Media contribute both to social stability and to
change.

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Published

31.12.2008

How to Cite

Kaladze, N. (2008). Mass Media Effects and News Items. Caucasus Journal of Social Sciences, 1(1), 142–149. https://doi.org/10.62343/cjss.2008.8

Issue

Section

Research papers