Mass Media Effects and News Items
DOI:
https://doi.org/10.62343/cjss.2008.8Keywords:
Mass Communication, Media Effects Theories, Hypodermic Needle Model, Mass Media and Society, Objectivity in JournalismAbstract
Mass media has very powerful tools to create public opinion. In every
day life, we are influenced by media in different ways. Media coverage
helps to define the things we think about and worry about. The
Mass media influence us, but scholars are divided about how much.
People choose what they read and what they listen to or watch and
they generally filter the information and images to conform to their
notions and personal values. The Media tries to fit into the lives of
their audience. The Media contribute both to social stability and to
change.
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